Agência Riot deploys Socialbakers application for 80 clients to demonstrate ROI for social media campaigns
Founded in 2006 in Brazil, Agência Riot is an international social media agency that provides their clients in-depth information about their brands’ social media campaigns. Riot’s main goals are to bring their clients’ brands closer to their target audience and help drive ROI from their marketing efforts by analyzing key performance indicators provided by Socialbakers. Representing more than 80 clients operating in 6 countries, Riot is the largest social media agency in Latin America.
“The Analytics PRO application organizes sophisticated metrics into easy to understand dashboards. This is powerful because brands can compare social media effectiveness to others in their industry. For a social media agency, such as Riot, the ability to track results like ROI in social media is paramount to our success. We can easily validate why social media should be an integral part of the marketing mix.”
- Marcelo Lemmi
- Head of Business Intelligence
Agência Riot
Challenge:
- Recognizing that social media is key to brand marketing, Riot needed to show ROI for their social media campaigns across their entire client base.
- In the past, in order to measure ROI and benchmark their clients against competition, Riot adopted several tools and worked jointly with their clients to compile all the data.
- Riot was challenged with creating monthly reports that clearly showed how well their clients’ brands were faring against competitors.
- Riot needed to show how their social marketing efforts were driving ROI within the marketing mix.
Solution:
- With Analytics PRO, Riot can now determine ROI for social media campaigns across 80+ clients independently.
- Riot is now able to track monthly progress for clients and show how their social media efforts are contributing to clients’ overall marketing goals.
- Riot uses Analytics PRO to track social media campaign progress for clients and generate competitive insights.
- With social metrics reporting such as fan growth rates, engagement rates, and competitor tactics, Riot can better diagnose and develop strategic action plans for their clients.
Benefits:
- Identify the highest engaged users for clients and monitor their social interactions.
- Benchmark clients’ social performance and analyze across respective industries.
- Develop effective social content by understanding and modeling after successful fan engagement.
- Ability to perform specific social market analysis for clients.