SayItSocial Improves ROI Visibility for Clients’ Social Media Campaigns by Using Socialbakers
SayItSocial is a social media agency focused on helping businesses understand and measure the value of their social media campaigns. Say It Social helps medium and large enterprises build effective social media strategies for their target markets and can demonstrate value by tracking and increasing their social media ROI.
“SayItSocial develops social media campaigns for clients using innovative technologies to measure and maximize social media ROI. Socialbakers has developed a cutting edge platform that does just that. Analytics PRO allows brands to compare their social media efforts to other competitors in their industry. This gives our clients a competitive edge for their business resulting in increased customer acquisition rates, augmented customer relationships, and higher levels of brand awareness.”
- Josh Harcus
- Director of Business Development
- A marketing agency and client of SayItSocial was faced with the problem of convincing their clients the value of a strong social media campaign.
- SayItSocial was tasked with helping a marketing agency build a case for a compelling social media campaign.
- This marketing agency needed to explain to 150 American hotels the importance of responding and engaging with fans that posted on their respective Facebook pages.
- Using Socialbakers’ Engagement Analytics PRO, SayItSocial was able to validate how a quick response time to Facebook posts can convert leads into sales.
- Specifically, SayItSocial tracked an interaction between the social media manager for Stratosphere Hotel in Las Vegas and a recent guest.
- By responding to the guest in real time, the social media manager identified an additional opportunity for the fan to purchase as she was evaluating the Stratosphere as a honeymoon destination.
- The social media manager recognized an opportunity to up-sell and responded to the fan’s post with a link to Stratosphere wedding packages which led to a sale.
- Stratosphere recognized the power of social media as an effective marketing channel -- in this case, the ROI was tens of thousands in minutes.
- With Socialbakers Analytics PRO, SayItSocial was able to track this interaction and provide the marketing agency a concrete example of how the investment in monitoring and engaging with potential customers via social media is an important step to running successful social media campaigns.