Features

Analytics PRO provides a multi-platform dashboard to measure, compare and maximize social media performance. With user-friendly visual reporting on the most important social media metrics, Analytics PRO offers competitive intelligence and the tools necessary to generate a social media marketing roadmap of your industry. Analytics PRO offers analysis of key performance indicators such as:

  • Fan Growth
  • Social Interactions
  • Engagement Rates
  • Question Response Rate
  • Industry Benchmarking
  • Post Response Rate
  • Competitive Analysis
  • Monitor Response Time
  • Key Influencers

Fan Growth

Fan growth is undoubtedly one of the most important metrics for determining your social media performance. With Analytics PRO, your brand will receive actionable insights that report on past and current campaigns to:

  • Determine the past content that most positively affected fan growth
  • Analyze fan growth rates by days of the week and times of the day
  • Monitor competitor’s fan growth

With intelligent data reporting on fan growth provided in Analytics PRO, your brand can accelerate the effectiveness of future social campaigns.

Industry Benchmarking

Benchmarking your brand’s social media performance to your industry and region is critical for comparative purposes and for content optimization. With Analytics PRO you will be able to:

  • Compare your brand’s performance to industry and region
  • Help set realistic goals for what your brand would like to achieve with social media
  • Clearly see where your social media efforts are underperforming or outperforming other competitors in the markets most relevant to your business
  • Become aware and adapt to industry changes in social media
  • Maximize your social media effectiveness by catering your content to your industry and region

Industry benchmarking is important for developing and executing all stages of your social media strategy. Consistently benchmarking your brand’s social performance to your industry and region will give you the comparative analysis necessary to drive your social media campaigns.

Competitive Analysis

Due to the transparency of social media, gathering competitive analysis relevant to the success of your brand has never been easier. With Analytics PRO you will be able to:

  • Compare any competitors Facebook Page, Twitter Profile or YouTube channel to your brand, to another brand, regional industry or global industry
  • Receive all data in easy to understand graphs and charts. See all competitors Pages, Profiles and Channels in an easy to understand Dashboard
  • Help you analyze the content that social users in your industry find most engaging, thus leading to content optimization for your brand
  • Provide insight to the competitor product launch success, social customer service policies and provide feedback on products that are in hot demand

Analyzing the performance of your competitors on social media is critical not only for better understanding your competitors social business strategy, but learning from their successes and failures will help create more effective social media campaigns for your brand as well.

Key Influencers

Analytics PRO provides detailed information about the social users that are most engaged with your brand. Using Analytics PRO your brand will be able to:

  • Identify key influencers
  • See the date of a key influencers’ last activity
  • Receive data on the number of times a key influencer posted and commented on a page during a selected time range.
  • Look into specific posts or comments that a key influencer made

Using Analytics PRO, your brand will be able to identify your key influencers. This is extremely beneficial for building relationships to help advocate your brand and for creating content that these key influencers find most engaging.

Question Response Rate

Similar to the post response rate, having a high question response rate is critical for showing commitment to social customer service.

Post Response Rate

With the rise of social media marketing, traditional one way communication advertising is dying. Social users now want to interact with their favorite brands and organizations to affect future product and service developments. A high post response rate demonstrates just that.

Monitor Response Time

Having a high response rate is not the sole priority when executing effective social customer care. It is also important to respond to user posts and questions as quickly as possible, to prove that your brand or organization values the opinions of the members of your social media community.